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ReferenceUpdated June 2026

Glossary

Quick definitions for terms used throughout these docs.

TermDefinition
CODCash on Delivery: the customer pays the courier at delivery instead of online
RTOReturn to Origin: a COD order that gets refused or undelivered, and ships back to you
NudgeThe WhatsApp message offering a customer a discount to switch from COD to prepaid
ConversionA COD order that switched to prepaid, via a nudge or the checkout banner
FlipOur own shorthand for a converted (COD to prepaid) order
Quiet HoursA window during which outbound messages are held instead of sent right away
COGSCost of Goods Sold: what a product actually costs you, used in margin and discount math
UPIUnified Payments Interface: the instant payment rail behind the one-tap payment links
Message QuotaHow many WhatsApp messages are included per billing cycle before overage billing kicks in
OverageA message sent beyond your plan's included quota, billed per message

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