Discounts & Pricing
How the discount a customer actually sees gets decided.
In this guide
Flat Discount
The same discount, every order, no exceptions.
Set it as a percentage or a flat ₹ amount, whichever fits your margins better.
| Setting | What it does |
|---|---|
| Type | Percentage or fixed ₹ amount |
| Value | How big the discount is |
Good to know: On Pro, you can swap this for the Variable Discount, which adjusts per order instead of using one number for everyone.
For example. Type is set to Percentage at 10%. Every customer who switches from COD to prepaid sees the same 10% discount, regardless of order value or how risky that delivery is.
Variable Discount
Works out a different discount for each order instead of giving every customer the same number.
Behind the scenes, it looks at how risky the delivery is, how much the order is worth, and whether the customer has ordered before — then lands on a fair discount for that specific order, rounded to the nearest ₹5.
What it factors in:
- How likely this order is to be refused or returned
- The order value
- Whether this customer is new or returning, and their order history
- How risky deliveries to that pincode tend to be
Works best with: Per-Product Costs synced, so discounts stay within your actual margins. Without it, CODFlip falls back to a single store-wide margin estimate.
For example. A repeat customer in a low-risk area orders ₹1,200 of products with an estimated return risk cost of ₹210. Weighing that against the order value and the customer's history, then capping the result against the order's margin, works out to a discount of ₹85.
Per-Product Costs
Syncs your real product costs from Shopify so discounts are based on actual margins, not a guess.
This feeds the Variable Discount and delivery-risk estimates with real per-product numbers instead of one store-wide average.
Good to know: If costs aren't synced, CODFlip falls back to a single estimated margin across your whole store — which can over- or under-discount products whose real margins are very different from that average.
Next: extra controls at checkout
See Checkout Banner, Partial COD, COD Fee, and OTP Verification.